Julien Key & Chat Noir “Chafetière”, 1966.
- Julien Keymolen ( Zaventem 1933-1999) known as Julien Key, Belgian poster artist, he designed numerous advertising posters for brands such as Simca, Solex, Assubel… “He is one of Belgium’s finest graphic designers” (Pierre Sterckx, “Connaissance des Arts” n°3, January 1974).
- In 1966, he designed this textless poster for the ” Chat Noir ” coffee brand. The poster depicts a black cat with a tail in the shape of a coffee-pot spout (sometimes nicknamed “Chafetière”).
- The absence of text was a novelty, and Key was one of the first advertising designers to experiment with an image that, in itself, was sufficient to convey the advertising message. That’s why he was later hailed as a master of the “art of omission“.
- Dimensions 32/24 cm
- Perfectly preserved in a binder for almost 60 years, fresh colors, intact gloss and sharp corners.
- First edition designed in 1966, on stiff cardboard, a particularly rare format in its current state. Carry the tax stamp of the same year on the back.
- Key’s works are inventoried in the Royal Museums of Fine Arts of Belgium, including“Chat Noir” in 10m2 (Inv. 10431 / 14) and 155 x115 cm Inv. (8323)
- Also read: https://www.persee.fr/doc/colan_0336-1500_1976_num_29_1_4273
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